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Bringing a new baby home is so exciting! Let's make sure your home is ready so you can relax and enjoy the journey. We’ll take the guesswork away with all your nursery basics in one place.


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We have over 70 baby blanket styles, from breathable organic cotton to the snuggliest sherpa, so your baby stays warm and covered all through the year. Plus, we'll personalize them with their name or monogram.


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Before newborns transition to a crib, choose a bassinet that easily fits next to your bed and rolls on locking casters so you can reposition it while they nap. Our bassinets come with a waterproof mattress pad and a shelf underneath for storage.


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Made of thick cotton, our snuggly bath wraps are the ultimate post-bath retreat. Choose from bright colors, cute characters and playful prints for irresistibly sweet appeal.


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3 is the magic number for fitted sheets – that's 1 in the wash, 1 on the mattress and an extra in case of little accidents – and when you buy 3, you'll save 15%! Pair them with quilt styles from Belgian flax linen to organic cotton for a unique look.


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A well-organized diaper bag is a must-have for any outing with a baby. Choose a bag that not only offers smart, functional details that maximize organization, but also one that complements your style.


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Leaving the house with your new baby means being prepared for just about anything and everything. We're making it easier to pack up and go with smartly designed strollers, baby carriers and more.

Prep for your hungry little one with comfy and supportive Boppy® pillows and baby bottles from Life Factory – they’re made from BPA- and phthalate-free shock-resistant glass and feature a gripping, silicone sleeve for little hands.